:root{
    --black:#07090a;
    --black2:#0d1113;
    --ink:#111517;
    --paper:#f4f4f1;
    --white:#fff;
    --muted:#6b7275;
    --accent:#FF004D;
    --accent-soft:#ff3f72;
    --line:#d9dddc;
    --max:1200px;
}


/* =========================================================
BASE
========================================================= */

*{
    box-sizing:border-box;
}

html{
    scroll-behavior:smooth;
}

body{
    margin:0;
    background:var(--paper);
    color:var(--ink);
    font-family:Poppins,Arial,sans-serif;
}

a{
    color:inherit;
    text-decoration:none;
}

img{
    max-width:100%;
    display:block;
}

/* ========================================================= CONTACT ========================================================= */ .contact{ min-height:calc(100vh - 88px); background:var(--paper); padding:110px 7vw 120px; display:flex; align-items:center; } .contact-content{ width:100%; max-width:var(--max); margin:0 auto; } .contact h1{ max-width:850px; margin:0; font-size:clamp(48px,5.5vw,76px); line-height:1.02; font-weight:600; letter-spacing:.01em; } .contact-intro{ max-width:650px; margin:40px 0 35px; font-size:18px; line-height:1.7; color:#5d6466; } .contact-button{ display:inline-flex; align-items:center; justify-content:center; min-height:52px; padding:0 28px; background:var(--accent); color:#fff; font-size:12px; font-weight:700; letter-spacing:.06em; text-transform:uppercase; transition:.2s ease; } .contact-button:hover{ background:var(--black); } .contact-links{ margin-top:75px; padding-top:25px; border-top:1px solid var(--line); display:flex; align-items:center; gap:28px; max-width:650px; } .contact-links p{ margin:0; font-size:12px; color:var(--muted); text-transform:uppercase; letter-spacing:.12em; } .contact-links a{ font-size:14px; font-weight:500; border-bottom:1px solid var(--ink); padding-bottom:2px; } .contact-links a:hover{ color:var(--accent); border-color:var(--accent); } /* ========================================================= CONTACT — MOBILE ========================================================= */ @media(max-width:620px){ .contact{ min-height:calc(100vh - 120px); padding:75px 6vw 85px; align-items:flex-start; } .contact h1{ font-size:44px; } .contact-intro{ margin-top:30px; font-size:15px; line-height:1.7; } .contact-button{ width:100%; margin-top:5px; } .contact-links{ margin-top:60px; display:flex; flex-direction:column; align-items:flex-start; gap:18px; } .contact-links p{ margin-bottom:4px; } }



/* =========================================================
HEADER
========================================================= */

.site-header{
    height:88px;
    background:var(--black);
    color:#fff;

    display:flex;
    align-items:center;

    padding:0 4vw;
    gap:36px;

    position:sticky;
    top:0;
    z-index:20;

    border-bottom:1px solid rgba(255,255,255,.07);
}

.brand{
    display:flex;
    align-items:center;
    gap:13px;
    min-width:320px;
}

.brand-image{
    width:40px;
    height:44px;
    object-fit:contain;
}

.brand-text{
    display:flex;
    flex-direction:column;
    line-height:1;
}

.brand-text strong{
    font-size:18px;
    letter-spacing:.13em;
    display:block;
}

.brand-text em{
    font-style:normal;
    color:var(--accent);
    font-size:27px;
    font-weight:700;
    letter-spacing:0;
}

nav{
    display:flex;
    align-items:center;
    justify-content:center;
    gap:28px;
    flex:1;
}

nav a{
    font-size:16px;
    color:#d7dcdd;
    padding:33px 0 28px;
    border-bottom:2px solid transparent;
}

nav a.active,
nav a:hover{
    color:#fff;
    border-color:var(--accent);
}

.header-cta{
    border:1px solid #fff;
    background:#fff;
    color:var(--accent);

    padding:13px 18px;

    font-size:11px;
    text-transform:uppercase;
    letter-spacing:.04em;
    white-space:nowrap;
    font-weight:600;
}

.header-cta:hover{
    background:var(--accent);
    color:#fff;
}


/* =========================================================
BOUTONS
========================================================= */

.primary-button{
    display:inline-flex;
    align-items:center;
    justify-content:center;

    width:max-content;
    min-height:46px;

    padding:0 22px;

    border:1px solid var(--accent);
    background:var(--accent);
    color:#001014;

    font-size:11px;
    text-transform:uppercase;
    font-weight:700;
    letter-spacing:.06em;
}

.primary-button:hover{
    background:var(--accent-soft);
}


/* =========================================================
ÉLÉMENTS COMMUNS
========================================================= */

.eyebrow{
    font-size:16px;
    letter-spacing:.18em;
    color:#aab3b5;

    margin:0 0 18px;

    text-transform:uppercase;
}

.section-label{
    max-width:var(--max);

    margin:0 auto 35px;

    display:flex;
    align-items:center;

    gap:15px;
}

.section-label span{
    color:var(--accent);
    font-size:13px;
    font-weight:600;
}

.section-label p{
    margin:0;

    font-size:12px;
    letter-spacing:.16em;

    color:#687174;
}


/* =========================================================
HERO
========================================================= */

.hero{
    background:var(--black);
    color:#fff;

    min-height:600px;

    display:grid;
    grid-template-columns:46% 54%;

    position:relative;
    overflow:hidden;
}

.hero-content{
    padding:90px 0 80px 7vw;

    display:flex;
    flex-direction:column;
    justify-content:center;

    position:relative;
    z-index:2;
}

.hero h1{
    font-size:clamp(46px,5.2vw,76px);
    line-height:.98;

    margin:0;

    font-weight:600;
    letter-spacing:.01em;
}

.hero h1 span{
    color:var(--accent);
}

.hero-baseline{
    display:block;

    font-size:clamp(22px,2.2vw,32px);
    line-height:1.2;

    font-weight:500;
    color:#fff;

    margin:18px 0 0;
}

.hero-text{
    max-width:590px;

    font-size:16px;
    line-height:1.7;

    color:#cbd1d2;

    margin:25px 0 30px;
}

.hero-image{
    position:relative;

    min-height:600px;

    display:flex;
    align-items:center;
    justify-content:center;

    overflow:hidden;

    background:
        radial-gradient(
            circle at 48% 52%,
            #172025 0,
            #0b0f11 45%,
            #07090a 75%
        );
}

.hero-image:before{
    content:"";

    position:absolute;

    inset:7% 0 8% 0;

    background-image:
        linear-gradient(
            rgba(255,0,77,.08) 1px,
            transparent 1px
        ),
        linear-gradient(
            90deg,
            rgba(255,0,77,.08) 1px,
            transparent 1px
        );

    background-size:36px 36px;

    mask-image:
        linear-gradient(
            90deg,
            transparent,
            #000 20%,
            #000 80%,
            transparent
        );
}

.hero-image img{
    width:90%;
    height:75%;

    object-fit:contain;

    position:relative;
    z-index:1;

    filter:contrast(1.08);
    mix-blend-mode:screen;
}

.hero-number{
    position:absolute;

    right:5vw;
    bottom:35px;

    color:#6e858a;

    font-size:11px;
    letter-spacing:.18em;
}


/* =========================================================
INTRODUCTION
========================================================= */

.intro{
    background:var(--paper);

    padding:85px 7vw 90px;
}

.intro-grid{
    max-width:var(--max);

    margin:0 auto;

    display:grid;
    grid-template-columns:1fr 1fr;

    gap:70px;

    align-items:start;
}

.intro-grid h2{
    font-size:43px;
    line-height:1.08;

    font-weight:600;

    margin:0;
}

.intro-grid h2 span{
    color:var(--accent);
}

.intro-copy{
    max-width:570px;
}

.intro-copy p{
    font-size:16px;
    line-height:1.75;

    color:#5d6466;

    margin:0 0 20px;
}

.intro-copy p:last-child{
    margin-bottom:0;
}


/* =========================================================
LES PRINCIPES
========================================================= */

.principles-section{
    background:#fff;

    padding:85px 7vw 95px;
}


/* bloc titre */

.principles-heading{
    width:100%;
    max-width:var(--max);

    margin:0 auto 50px;
}

.principles-heading .eyebrow{
    color:var(--accent);
}

.principles-heading h2{
    font-size:43px;
    line-height:1.05;

    margin:0;

    font-weight:600;
}

.principles-heading h2 span{
    color:var(--accent);
}


/* grille */

.principles-grid{
    width:100%;
    max-width:var(--max);

    margin:0 auto;

    display:grid;

    grid-template-columns:
        repeat(4, minmax(0,1fr));

    gap:18px;
}


/* cartes */

.principle-card{
    min-width:0;

    background:var(--paper);

    border:1px solid var(--line);

    padding:28px 24px 30px;
}

.principle-number{
    display:block;

    color:var(--accent);

    font-size:13px;

    margin-bottom:18px;
}

.principle-card h3{
    font-size:17px;
    line-height:1.2;

    margin:0 0 12px;

    letter-spacing:.04em;
}

.principle-card p{
    font-size:15px;
    line-height:1.65;

    color:#626a6d;

    margin:0;
}


/* =========================================================
APPROCHE PRATIQUE
========================================================= */

.practice-section{

    width:100%;
    max-width:var(--max);

    margin:0 auto;

    padding:85px 0 95px;

    display:grid;

    grid-template-columns:
        minmax(0,1fr)
        minmax(0,1fr);

    gap:70px;

    align-items:center;
}


/* ---------------------------------------------------------
COLONNE TEXTE
--------------------------------------------------------- */

.practice-copy{

    grid-column:1;
    grid-row:1;

    width:100%;
    max-width:570px;

    min-width:0;
}

.practice-copy .section-label{

    width:100%;
    max-width:none;

    margin:0 0 35px;

    padding:0;
}

.practice-copy h2{

    font-size:43px;
    line-height:1.08;

    font-weight:600;

    margin:0 0 25px;
}

.practice-copy h2 span{
    color:var(--accent);
}

.practice-copy > p{

    font-size:16px;
    line-height:1.75;

    color:#5d6466;

    margin:0 0 20px;
}

.practice-copy .practice-highlight{

    color:#111517;

    font-weight:500;
}


/* ---------------------------------------------------------
COLONNE IMAGE
--------------------------------------------------------- */

.practice-image{

    grid-column:2;
    grid-row:1;

    width:100%;
    max-width:570px;

    height:460px;

    overflow:hidden;

    display:flex;
    align-items:center;
    justify-content:center;

    background:#fff;

    min-width:0;
}

.practice-image img{

    width:100%;
    height:100%;

    object-fit:cover;
}


/* =========================================================
POSITIONNEMENT
========================================================= */

.positioning-section{

    background:#fff;

    padding:85px 7vw 95px;
}

.positioning-inner{

    max-width:var(--max);

    margin:0 auto;
}

.positioning-inner .eyebrow{
    color:var(--accent);

    max-width:800px;
}

.positioning-inner h2{

    max-width:800px;

    font-size:43px;
    line-height:1.08;

    font-weight:600;

    margin:0 0 30px;
}

.positioning-inner h2 span{
    color:var(--accent);
}

.positioning-inner p:not(.eyebrow){

    max-width:800px;

    font-size:16px;
    line-height:1.75;

    color:#5d6466;

    margin:0 0 20px;
}


/* =========================================================
CONCLUSION
========================================================= */

.method-conclusion{

    background:var(--black);

    color:#fff;

    padding:85px 7vw;

    display:flex;

    align-items:center;
    justify-content:space-between;

    gap:60px;
}

.method-conclusion > div{
    max-width:750px;
}

.method-conclusion h2{

    font-size:39px;
    line-height:1.08;

    margin:0 0 20px;

    font-weight:600;
}

.method-conclusion h2 span{
    color:var(--accent);
}

.method-conclusion p:not(.eyebrow){

    max-width:700px;

    font-size:16px;
    line-height:1.7;

    color:#b9c1c2;

    margin:0;
}


/* =========================================================
CONTACT
========================================================= */

.contact-strip{

    background:#151a1c;

    color:#fff;

    padding:55px 7vw;

    display:flex;

    align-items:center;
    justify-content:space-between;

    gap:50px;
}

.contact-strip > div{
    max-width:800px;
}

.contact-strip h2{

    font-size:35px;

    margin:0 0 10px;

    font-weight:600;
}

.contact-strip h2 span{
    color:var(--accent);
}

.contact-strip p:not(.eyebrow){

    max-width:700px;

    color:#b9c1c2;

    font-size:16px;
    line-height:1.6;

    margin:0;
}

.contact-strip .primary-button{

    flex:none;

    background:#fff;

    color:var(--accent);

    border-color:#fff;
}

.contact-strip .primary-button:hover{

    background:var(--accent);

    color:#fff;
}


/* =========================================================
FOOTER
========================================================= */

.site-footer{

    background:#050708;

    color:#8f999b;

    padding:28px 5vw;

    display:flex;

    align-items:center;
    justify-content:space-between;

    gap:30px;

    font-size:10px;
}

.footer-brand{

    display:flex;

    align-items:center;

    gap:12px;

    color:#fff;
}

.footer-brand img{

    width:40px;
    height:44px;
}

.footer-brand strong{

    font-size:15px;

    letter-spacing:.1em;

    display:block;
}

.footer-brand small{

    font-size:7px;

    letter-spacing:.05em;

    display:block;

    margin-top:3px;
}


/* =========================================================
TABLETTE
========================================================= */

@media(max-width:1000px){

    .site-header{

        height:auto;
        min-height:76px;

        padding:12px 4vw;

        flex-wrap:wrap;
    }

    .brand{

        min-width:auto;

        flex:1;
    }

    nav{

        order:3;

        width:100%;

        overflow:auto;

        justify-content:flex-start;

        gap:22px;
    }

    nav a{

        padding:8px 0 10px;
    }

    .header-cta{
        display:none;
    }


    /* HERO */

    .hero{

        grid-template-columns:1fr;
    }

    .hero-content{

        padding:70px 7vw 45px;
    }

    .hero-image{

        min-height:420px;
    }


    /* INTRO */

    .intro-grid{

        grid-template-columns:1fr;

        gap:35px;
    }


    /* PRINCIPES */

    .principles-section{

        padding-left:7vw;
        padding-right:7vw;
    }

    .principles-grid{

        grid-template-columns:
            repeat(2,minmax(0,1fr));
    }


    /* APPROCHE PRATIQUE */

    .practice-section{

        max-width:none;

        padding:70px 7vw 80px;

        grid-template-columns:
            minmax(0,1fr)
            minmax(0,1fr);

        gap:45px;
    }

    .practice-copy{

        grid-column:1;
        grid-row:1;

        max-width:100%;
    }

    .practice-image{

        grid-column:2;
        grid-row:1;

        max-width:100%;

        height:420px;
    }


    /* CONCLUSION */

    .method-conclusion{

        display:block;
    }

    .method-conclusion .primary-button{

        margin-top:30px;
    }

}


/* =========================================================
MOBILE
========================================================= */

@media(max-width:620px){

    .brand-image{

        width:40px;
        height:44px;
    }


    /* HERO */

    .hero h1{

        font-size:48px;
    }

    .hero-baseline{

        font-size:22px;
    }

    .hero-text{

        font-size:15px;
    }


    /* INTRO */

    .intro{

        padding:70px 6vw 75px;
    }

    .intro-grid h2{

        font-size:32px;
    }


    /* PRINCIPES */

    .principles-section{

        padding:70px 6vw 75px;
    }

    .principles-heading{

        margin-bottom:35px;
    }

    .principles-heading h2{

        font-size:32px;
    }

    .principles-grid{

        grid-template-columns:1fr;

        gap:18px;
    }


    /* APPROCHE PRATIQUE */

    .practice-section{

        width:100%;
        max-width:none;

        margin:0;

        padding:70px 6vw 75px;

        display:grid;

        grid-template-columns:1fr;

        gap:35px;
    }

    .practice-copy{

        grid-column:1;
        grid-row:1;

        max-width:none;
    }

    .practice-image{

        grid-column:1;
        grid-row:2;

        width:100%;
        max-width:none;

        height:300px;
    }

    .practice-copy h2{

        font-size:32px;
    }


    /* POSITIONNEMENT */

    .positioning-section{

        padding:70px 6vw 75px;
    }

    .positioning-inner h2{

        font-size:32px;
    }


    /* CONCLUSION */

    .method-conclusion{

        padding:70px 6vw 75px;
    }

    .method-conclusion h2{

        font-size:32px;
    }


    /* CONTACT */

    .contact-strip{

        padding:45px 6vw;

        display:block;
    }

    .contact-strip .primary-button{

        margin-top:24px;
    }


    /* FOOTER */

    .site-footer{

        display:block;
    }

    .footer-brand{

        margin-bottom:15px;
    }

    .site-footer p{

        margin-top:18px;
    }

}